Announcement of offer price

5 November 2013

Bonmarché Holdings plc

Announcement of Offer Price

Bonmarché today announces the successful pricing of its initial public offering and the proposed
placing (the “Placing”) of 20,007,260 ordinary shares at 200p per share by Investec Bank plc
(“Investec”). The Company has today published its AIM Admission Document on its website:

Placing details:

  • The Placing will raise gross proceeds of £40.0 million reflecting a secondary sale by BM Holdings S.A.R.L.
  • Trading in Bonmarché’s shares is expected to occur on 20 November 2013 at 08.00am
    on AIM under the ticker “BON”
  • At Admission, the Company will have 50,018,150 shares in issue
  • Investec is acting as financial adviser, NOMAD and broker to the Company

Copies of the Admission Document are available free of charge during normal business hours at
the offices of the Company at the following address: Jubilee Way, Grange Moor, West Yorkshire,
Wakefield, WF4 4SJ.

Beth Butterwick, Chief Executive Officer of Bonmarché, said:

“We are delighted to announce that our initial public offering has been successfully received. We would like to welcome our new shareholders and are looking forward to the next stage in the development of the business as a publicly quoted company.”